The music industry is one of the most profitable in the world. Worth countless billions of dollars, more and more artists emerge everyday on Soundcloud, Youtube, Bandcamp and many other platforms. Since it has become such a crowded space and with plenty of big names within it, it can be incredibly daunting to even get started.
That’s not to say that it’s impossible though. No matter if you’re a singer, bassist, DJ or another type of musician, if you have the determination and grit, then you too can be successful and can quickly become one of the leading names within the industry.
If you’re thinking of entering it, here are some invaluable tips that you can use to ensure that you’re on the right path towards success:
#1 – Set Realistic Goals
This may seem obvious but it’s very important when you’re starting out. You might know that you want to become ‘big’ within the industry – but do you know what steps you have to take to get there? You should try and focus on short-term goals first. For example, you could start your own YouTube channel or start to book in gigs at clubs /music venue. If you’re wanting to start your own music label, then in the short term, focus on choosing a name that stands out and filling out all the paperwork involved like trademark, copyrights, etc.
Alongside short term goals, make a list of where you want to be in 5-10 years time. What do you want to accomplish by then? Be realistic and research into how long it has taken other artists/professionals to get into and become successful within the industry. From there, you will be able to create a more accurate timeline. Don’t be afraid to network with other new indie artists in your same genre.
#2 – Stay Positive
Rejection is just part and parcel in the music industry – especially if you’re an artist. You’ll often have to go to 100s of auditions, submit your song through various mediums and hear the word ‘no’ more than you want. But you must stay positive throughout these times! Every rejection you get, gets you closer to success. Keep performing and honing your craft. Then, one day, you’ll catch your lucky break.
#3 – Do Your Research
As an artist, you should always keep up to date with the latest music news. By keeping a finger on the pulse, you’ll acquire an in-depth knowledge about the industry – something that’s very useful when it comes time to book a publisher. Trends within the industry are constantly changing, so make sure that you don’t get left behind. Be ahead of the trends as much as possible. For example, TikTok is the hottest social media platform right now. Making fun and inventive videos with your music would be a great way to promote yourself for free.
Don’t forget to research media publications that align with your style of music. If you’re a rapper, send your music to Hip-Hop/Rap blogs and media outlets. Networking is key. Seek out notable writers, reviewers and journalists in your genre. This will help you find an audience for your music.
#4 – Choose The Right Songs
Whether you’re a singer or rapper, creating your own music while doing covers to popular songs is important. People can become successful within the industry either way, so at the end of the day, it’s up to you what you choose. Just make sure that you’re completely comfortable with performing the songs you’ve chosen – whether you’re performing them online or in person. People resonate with familiar and popular songs. A great cover can really bring attention and buzz to you.
It’s also important that you find your own musical niche. You want to stand out and not blend in after all. Use other artists as inspiration and create your own style from there. Carving out your own lane is vastly important to help you stand out. You could even download beats for free and play around with them if you want to.
#5 – Find a Reliable Team
You can’t do this alone and you can’t do everything – so you’re going to want to find a team to help you along the way. Whether this is with publicity, booking events or you even find an artist to play alongside you, they could make all of the difference. Find other people who are willing to help you with your vision. This includes wardrobe, makeup, styling, creative consultants, choreographers and so many others to help you take your music to the next level. Just make sure that they are reliable and motivated to help you become successful within the industry.