Pride Month is a time when many brands make half-hearted attempts at showing support for the queer community. But this year, one Twitter account caught my attention for going above and beyond the usual rainbow-colored logo and empty words. Believe it or not, it’s the Angry Birds account that’s leading the charge for genuine allyship and creating a safe space for queer individuals.
While most brands use Pride Month as a marketing opportunity, slapping a rainbow on their logo and calling it a day, Angry Birds has taken a different approach. Throughout the entire month of June, they dedicated their account to curating queer content, spreading awareness, and providing a safe space for the LGBTQ+ community.
One of the most impressive things about Angry Birds’ efforts is how they actively hide harmful and bigoted tweets on their page. Instead of allowing negativity to infiltrate their platform, they’ve taken a stand to ensure that their space remains a welcoming environment for all. It’s a refreshing change to see a brand actively combat hate and foster inclusivity.
But that’s not all! Angry Birds even introduced a new non-binary bird named Jo. Jo is a vibrant, feathered addition to the Angry Birds universe and serves as a representation of the non-binary community. By including a non-binary character, Angry Birds sends a powerful message of visibility and acceptance, showing that they truly understand the importance of representation.
In a world where many companies simply go through the motions of allyship, it’s commendable to see a brand like Angry Birds going the extra mile. Their commitment to curating queer content, creating a safe space, and embracing diverse characters demonstrates a genuine understanding of the queer community’s needs and desires.
The Angry Birds Twitter account has become an unexpected haven for the queer community. It’s a place where you can find a delightful mix of LGBTQ+ content, inclusive messages, and engaging discussions. Whether you’re a fan of the game or not, Angry Birds has proven that it’s more than just flinging birds at pigs. It’s become a catalyst for positive change and a symbol of true allyship.
So, kudos to Angry Birds for being an unlikely hero during Pride Month. Their dedication to creating a safe and welcoming space for queer individuals is a testament to the power of genuine allyship. Let’s hope that other brands take note and follow suit, because supporting the queer community should be more than just a fleeting marketing tactic—it should be a commitment to equality and acceptance year-round.
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